Program

Content strategy is about experience, not products

You know it already - the digital transformation changed the way customers use the web for research and review of your products. In order to meet their requirements for content you find content marketing as the next big thing. But to deliver the suitable content at the right time of their customers journey, you will need a documented content strategy that focuses on a story and experience rather than products. Babak Zand presents a framework that will help you to set up a content-strategy for your company.“