Program

How data is changing omnichannel consumer experience

We are living in the 3rd progression step of data: starting from office workers who typed data into the systems, then we moved from Internet era where consumers created their own data (e.g. Social Media), to now where machines are cumulating and creating data automatically. This lead to surrounding us with daily tons of data, where many companies are sitting on top of this treasure, but not getting the best of it for their business.  How can an organization use efficiently their data and Big Data to increase their revenue? In this talk we show you how your company can catch the momentum to capitalize your data. We demonstrate you how to integrate your organization data with Big Data to support business decisions and actions in ways to respond faster in a dynamic and evolving market. But most important we help you to allow your data tell your customers' stories, by understanding your customers, markets, products and operations. By integrating your CMS and e-Commerce platforms with your data insights, we will be able to bring you a platform that provides a personalized and smarter customer experience, across all your channels. Stop working with data ... let data works for you, by applying advance Customer Intelligence analytics.