Program

Pecha Kuchas - Case Studies in a Nutshell

Our speakers present their case studies in the fantastic PechaKucha 20x20  style: all presentations about 20 images, the images advance automatically after 20 seconds, after 6 minutes and 40 seconds the talk ends and the next speaker presents. Good PechaKucha presentations are the ones that uncover the unexpected -some are incredibly personal, some are incredibly funny, but all are very different!Speaker for example: Sven Ditz, Boris Hinzer and Ingo Schmitt:

Themes for example: 

Sysmex // Global market leader in medical sector 

or

Selling products is the key goal of an online shop. The more you sell, the more successful the shop is. Increasing sales is normally done by using marketing campaigns such as newsletter, price campaigns, search engine advertising or even print campaigns. This works pretty well, if the shop visitor already knows what product to buy. What if the user does not know what to buy? How can I convert a „surfing" user to a buying user?Ingo Schmitt from Marketing Factory will present a showcase of how this can be done and how you need to organize your tools and your workflow.