Program

Technical View On Content Strategy

Preparing content for websites should start as early as the plan to have a new website. First thing should be to decide what information the content should convey to visitors of the site and how it is structured. This process of strategising your content can be eased on the technical side. Think of it as data modelling process.A CMS like Neos can support this process with the ability to easily create content elements and work with content in an abstract way via custom preview modes. This means the content strategy can be made visible and work on this can be reused for the final product.